E-commerce platform for Rogers dealers with sales attribution and tracking

The primary challenge was to move beyond a standard e-commerce experience and support a structured sales environment where multiple representatives contribute to online sales. Standard e-commerce platforms could not track which salesperson generated each sale. Selling mobile phones, carrier plans, and accessories required managing complex product variations and compatibility rules. The platform also needed to handle Canadian carrier requirements, shipping logistics, and regulatory considerations.

We developed CellEasy as a purpose-built e-commerce platform for wireless retail dealers and their sales teams. The platform introduces a structured sales workflow that connects customer purchases back to the appropriate sales representative, enabling transparent performance tracking and fair commission distribution. The solution also accommodates the complexity of telecom product offerings while maintaining a smooth and scalable digital commerce experience for customers.

CellEasy enabled dealers to modernize their sales operations by bridging the gap between traditional retail sales structures and digital commerce. It improved visibility into team performance, streamlined online sales management, and created a more structured and scalable approach to wireless retail distribution.